What Every Local Business Website Page Actually Needs
Five pages. That is all a local business website needs to outperform most competitors. Here is what goes on each one.
Local business websites do not need to be complicated. Most of the ones that perform well are simple by design. Here is the exact structure.
Home page Phone number above the fold. Not below the hero, not in the footer — above the fold, visible before any scrolling. This is your most important conversion element.
Below that: a clear one-sentence description of what the business does and where, a brief services summary (3-6 cards), social proof (years in business, insurance status, number of jobs), service area with specific town names, a gallery of real work, and a contact section.
Services page One section per service. Explain what it is, who needs it, and what to expect. This is where your keyword coverage lives. "Stump grinding Dillsboro Indiana" belongs here, not on the home page. Be specific.
About page The owner's story. How long they have been doing this, why, what makes them different. Credentials, certifications, insurance status. Photos of the owner and team, not stock photos.
Gallery Real photos. Before and after where possible. Real job sites, real equipment, real results. Alt text every image with descriptive keywords.
Contact page Phone number, email, Google Maps embed, service area list, and a short contact form: name, phone, email, message. Four fields maximum. Every additional field drops completion rate.
That is five pages. That is the whole site. Do not add a blog unless the client will actually write for it. A blog with zero posts hurts more than no blog.
Written by Joshua Bostic — Founder, Gilgamesh Enterprise LLC